The hottest topics I usually find among new clients (for social media strategy) seem to continuously circle around learning and defining what are the “right” and “wrong” things to do within social media. Their questions may sound different, but there are always many and the intent is usually the same; building boxes, drawing lines, and creating labels so that we know exactly where we stand in the big-wide-world of the unknown.
Social media is exactly that – the unknown – and there is nothing wrong with asking a question you don’t know the answer to. However, in the social media world, a world that is roughly 50-60 years young, no one has all the answers. We as users are still creating them and we as humans decide how this phenomenal invention will continue to develop, how far it will reach, and the various types of “rights” and “wrongs” that will come from it.